Monday, June 25, 2007

SpaceTime Beta, The 3-D world of Search.

Recently I stumbled across a new 3-D web browsing technology called “Space Time Beta". Powered by a 3-D interface, this browser enables users to retrieve a visual stack of search engine results and quickly scroll through them with the click of a mouse. As I continued to try out this new engine, one big question came to mind. Is 3-D browsing technology is simply a flashy search enhancement, or is it possibly future of search.

First of all, traditional metrics that have been the backbone of SEO strategies for engines like Google and Yahoo still are still the rule in this new ‘visual world’ of search. A SpaceTime Google search still relies on the same factors that have controlled the traditional algorithm of search such as keyword placement, link-ability, and content structure. So how does this new search technology stand apart? 3-D web searching essentially over-rides the traditional post search selection process where browsers click forward and backwards, into and out of sites in search of the content they are seeking.

A visual search however, enables users to see the home page immediately after they type in their search term and hit enter. So Instead of making a site selection based primarily on the chronological order of search results and relevant keywords used, the user evaluates a site on its visual design and content structure; an evaluation process that typically follows a two click process searching now happen with one click.

So, although many of the traditional measures of SEO still apply; developers and designers need to place more emphasis on creating sites that are visually appealing and contain relevant content. In the visual world of browsing, it will be imperative to create eye catching page designs that have a clear ‘Why to Buy Statement’ in order to maximize site traffic. Within 3-D browsers companies will no longer be able to hide behind chronological search selection methods that play a large part in driving users to their page.

To answer the larger question at hand, it is hard to determine if 3-D searches will play a large role in the future of search. But in the event they have a largescale impact; building a visually appealing difference will be the ultimate driver for success in the potential new era of search.

Check it out...http://www.spacetime.com/home.php

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