Google Ends Newspaper Ads

Sorry newspapers! Google looked like it might be your Knight in shining armor but has now left you in the dust. Recently Google announced that they are discontinuing their print ads product which enabled advertisers to get placements in print via the Adwords system.

The problem? No demand from advertisers. Quite simply, not enough people were getting placements within papers through Google Adwords. Google experienced great cooperation from over 800 willing newspapers as part of their offering in 2006.

It is rare that we see Google discontinue any service that they provide. Perhaps they were thinking they could own all forms of advertising through one convenient system? In any case it was a heck of a try. Interested in newspapers ads starting next month? Get ready to dial and talk.