Nice MicroSite!

I was flipping through the channels a couple of nights ago when I came across a new series called "The Green". The show was pretty cool, but what was really impressive was the Microsite dedicated to promoting it. What is "The Green" ?

The Green is a series of documentaries entirely dedicated to promoting the environment. In addition to the series of regularly scheduled television shows, The Green will be using a microsite to provide online content aimed towards building a community of environmental awareness. “ The destination is designed to be both edifying and entertaining, with an emphasis on information, practical advice and community building. (Sundance Channel 2007) The Green site is an excellent example of community web building. Since the Green is aimed at building environmental awareness and is not promoting a particular product or brand it makes a sincere attempt at engaging users through compelling content. The central page features “This week” on The Green, which is a series of video-clips mini clips previewing released or soon to be released full-length series.

The Green is comprised of several different sub-categories of shows each with their own page that has blogs, podcasts, webisodes, photo posts and other media tools to get users involved.
The most interesting feature of the site will be the soon released “eco-mmunity”.

“Welcome to a carbon neutral online community that provides you with the tools to discover, list and contact eco-conscious individuals and businesses from across the globe. Welcome to a digital forum for sharing information and ideas; a new way to problem solve both locally and globally; a center for learning about the critical issues discussed on The Green and a conduit for taking action on them. ECO-MMUNITY is designed to be whatever you grow it into, that’s because real ‘community’ blooms with each new member that joins in.” (Sundance Channel 2007)

The ECO-MMUNITY will feature a “Green Map” where you can search for green people, places, and things that are all over the world. It will also allow you to list your green business or businesses you feel others should be aware about. ECO-MMUNITY will also feature an interactive aspect that will let users do things such as take quizzes, play games, and other activities. This site will also provide ‘eco blogs”, vlogs and emails that highlight some of the hot-points being discussed on these forums.

Check it Out!
The Green http://www.sundancechannel.com/thegreen